Roughly a half-million people will gather along Cincinnati’s riverfront on Sept. 4 for the Western & Southern/WEBN Fireworks, a local Labor Day weekend tradition that has featured free, family-friendly entertainment in the Cincinnati region for 44 years. The 30-minute fireworks show is part of the city’s Riverfest celebration and showcases Rozzi's Famous Fireworks choreographed to a soundtrack curated by local radio station WEBN (102.7 FM), an affiliate of iHeart Media.
Western & Southern has been the fireworks show’s co-title sponsor alongside WEBN since 2015. The event also provides a vehicle for local charities to raise millions of dollars, and it generates about $20 million in annual revenue for the community. The 2021 Western & Southern/WEBN Fireworks raised $1.6 million for the Freestore Foodbank, which is equal to 4.6 million meals.
"Western & Southern has been and remains committed to making Cincinnati the best place to live, work and celebrate life," said John F. Barrett, president, chairman and chief executive officer of Western & Southern Financial Group. "From our support of initiatives that promote health and higher education to our sponsorship of events like the fireworks and tennis tournament, we continue to strive to make Cincinnati the most wonderful city in America. Our decision to partner with iHeart Media Cincinnati is another example of that commitment."