Millennial Minutes Program

Millennial Minutes, presented by W&S Financial Group Distributors 

Examines the Millennial mindset to help reps and consumers build future relationships based on better understanding.

Today's topic: A Portrait of Millennials.

Here's an interesting quote:

"Children now love luxury.

They often show disrespect for elders, and they love chatter in place of exercise."

Now what generation does this bring to mind?

Did you think Millennials?

Well, think again.

It dates back to a fourth century philosopher, one named Socrates.

It seems some things never change.

But even though similarities echo in how people view younger generations,

it's important to understand the differences too.

Doing so promotes a positive environment for generational understanding.

Let's look at some facts about the Millennial generation and see how they paint a portrait

that helps us understand this distinctive and increasingly consequential demographic.

Millennials are typically categorized as people born between the years of 1981 and 1996.

There are 72 million Millennials in America.

The group now outnumbers baby boomers as the largest living adult generation.

Millennials became the largest generation in the U.S. working world in the last decade.

In fact, they are part of a historic milestone with five generations now actively represented 

in the nation's modern workforce all at once.

Each generation grows up shaped by unique experiences.

So each may have different needs and interests in a number of areas, including financial matters.

Understanding the uniqueness of generations is the first step to valuing it,

incorporating it into your thinking and experiencing shared success.

Thanks for spending some time on Millennial Minutes

presented by W&S Financial Group Distributors.

This program is designed to help you understand, connect and communicate

in an effort to advance topics of financial planning importance.

Contact us for more information.

Millennial Minutes presented by W&S Financial Group Distributors 

Examines the Millennial mindset to help reps and consumers build future relationships based on better understanding.

Today's topic: Technology 

When you think about the essential resources of life,  things like air, water, food and shelter come to mind.

But these days the millennial generation may feel another item could be added to this list of everyday essentials, the internet.

It's not surprising when you realize that younger generations have been totally immersed in technology since birth.

They're often referred to as digital natives.

Many of whom may not recall a time in their life without digital connectivity.

In fact, statistics prove the pervasiveness of technology for Millennials as evidenced by ever present smart phones.

A study from 2019 showed that over 94% own them.

and over one third admitted addiction to the devices

as they said they would find it very hard to give them up even for a week.

Of course, not everyone in a demographic acts the same

but this pronounced preference for digital communication speaks to a connected generation

that's always ready for texts, tweets, emails, enews, videos, social media posts, and more.

Without growing up in this kind of digital world it can be difficult for other generations to

fully grasp how uniquely fundamental technology is to newer generations.

But understanding that generational uniqueness is the first step to valuing it,

incorporating it into your thinking and experiencing shared success.

Thanks for spending some time on millennial minutes.

Presented by W&S Financial Group Distributors.

This program is designed to help you understand, connect and communicate

in an effort to advance topics of financial planning importance.

Contact us for more information.

Millennial Minutes presented by W&S Financial Group Distributors

Examines the Millennial mindset to help reps and consumers build future relationships based on better understanding.

Today's topic: Connecting

Question:
What’s the best way to communicate with Millennial consumers?

Answer:
The answer is … there is no one answer.  No “magic bullet” or single type of communication they may prefer. 

The fact is, Millennials in general may use all forms of communication available to them.  As younger generations have grown, they’ve experienced growing technologies, creating access to many more communication options.  So they may use all of them to keep in touch -- email, text, social media and more.

The key when communicating with anyone is to communicate in kind. Be aware of how people contact you and respond in a similar manner when appropriate. 

It’s a smart strategy, in both personal and business communicating, that can create connections, develop relationships and build trust.

And there's something else to be aware of with today’s modern messaging tools, it's not just the method of communication that's important – but the style is as well.  Technology has changed things.  For example…
 
INFORMALITY: 
Texting and social media messages are often brief and informal. 
Likewise, this may allow you to follow suit.

FREQUENCY:
Digital devices facilitate easy access.  The result. users may be comfortable with more frequent contact.

IMMEDIACY:
Technology offers immediate connectivity.  Therefore, users may expect immediate responses to comments and inquiries.

As you can see, new and unique technologies have created new communication possibilities for recent generations. Understanding the uniqueness of these generational affinities is the first step to valuing it … incorporating it into your thinking … and experiencing shared success.

Thanks for spending some time on Millennial Minutes, presented by W&S Financial Group Distributors.

This program is designed to help you understand, connect and communicate in an effort to advance topics of financial planning importance.

Contact us for more information.