‘Term Talks’ video series helps overview basics of evaluating life insurers

Western & Southern Financial Group •
Financial strength
Financial ratios? Analyst ratings? Corporate structures? Despite their importance, they are not exactly topics of common knowledge to consumers that buy insurance products and solutions.

Now a new video series from W&S Financial Group Distributors takes on the challenge. It helps introduce some fundamental ways to better assess a life insurance company. The key: each video presents its topic in a simpler and easier-to-understand fashion.

“As is true for many financial choices, there are a number of important factors to consider when selecting a life insurance company. The sum of them can be somewhat overwhelming,” explained Mark Caner, president of W&S Financial Group Distributors. “Our ‘Term Talks’ video series covers some of the most vital of those factors, and discusses how each can ultimately assist a buyer in better evaluating a policy’s issuer.

“From considering a life insurance company’s ownership structure, to measuring its financial strength and making sense of industry ratings – if you are in the market for life insurance, it is important to consider these factors. We want to make it easier for potential buyers to better understand them.”

Additional topics are planned for future installments of the Term Talks video series.

Capital-to-Asset Ratio – “Strength … Rain or Shine”
This first episode explains how capital matters to an insurance company’s financial strength.

Comdex – “Making the Grade”
This episode introduces the Comdex ranking as a way to compare insurance companies.

Mutual Company – “Food for Thought”
This episode explores the differences and advantages of a mutual insurance company.